Hellmann’s Ripe Alert!
Buying produce is the right, healthy thing to do. But not knowing when your food is ripe can cause stress and that is the wrong, unhealthy thing. You never really know when it's at its peak deliciousness. Your fruits and veggies just go bad before you can enjoy them. We built (thought about) a sticker to (theoretically) fix that (real) problem. We call it Ripe Alert. (Campaign developed as spec work)
D&AD Young Blood - Wood Pencil
One Show - Gold Art Director Cube
Utah Student Addy - Gold
Mayo is an essential part of a delicious sandwich, but it's nothing without fresh crisp veggies. For Hellmann's to really champion the cause of preventing food waste, we redesigned the classic Mayo jar to include a set of stickers on the label, perfect for keeping that lettuce, tomato, and onion fresh for this week's lunches.
Credits
My Role: Art Director (Taylor Whitlock Smith)
Content Creator: Cole Davis
Copywriter: Ian Forsyth