Scott Toilet Paper - The Clogging
Toilet paper that promises a clog free experience? Say less.
We set out with a goal to create something that did the job of an ad without it feeling or looking like one. Our concept was born as we sourced insights through our TikTok channel and found a common thread: horror stories of clogging the toilet in worst case situations. What better way to bring this terror to life than with a horror short of our own. Do you relate to Claire? Don’t lie, we all do. Thanks to Scott 1000, we don’t have to anymore.
Press
AdWeek: https://www.adweek.com/brand-marketing/crapshow-scott-brand-turns-toilet-clog-into-horror-flick/
AdAge: https://adage.com/creativity/work/scott-bath-made-horror-short-about-terrors-clogging-your-laws-toilet/2509436
Muse by Clio: https://musebycl.io/film-tv/scott-bath-plunges-us-horror-movie-spoof
Credits
My Role: Senior Art Director (Taylor Whitlock Smith)
Chief Creative Officer: Rob Lenois
Executive Creative Director: Kat O’Brien
Creative Director: Lauren Bradley
Senior Art Director: McKailey Carson
Senior Copywriter: Scotty Mendlinger
Senior Copywriter: Carrie Zettler
Senior Agency Producer: Lauren Dinsdale
Production Company: Even/Odd
Director: Chioke Nassor
DP: Carmen Cabana
Editor: Ryan McIlraith