Draft Kings - Mom Genes

When it comes to kids' athletic abilities, dads often get all the credit for passing down the genes. But hey, let's not forget about moms who have contributed just as much DNA and deserve AT LEAST half the props. This one's for all you badass athletic moms (like mine)! Happy Mother's Day!

Credits

My Role: Art Director (Taylor Whitlock Smith)

Director: Dan Beers

Cinematographer: Kip Bogdahn

Chief Creative Officer: Rob Lenois

Executive Creative Director: Mike Pierantozzi

Creative Director, Art: Kyle Janisch

Creative Director, Writer: Nick Novich

Copywriter: Carrie Zettler

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