More Than Just Trading?
For E*TRADE, the name unfortunately doesn't say it all. E*TRADE wanted to let folks know that they're not just a platform for traders; they also offer a range of investment accounts, retirement products and even savings accounts.
We took to the streets of New York City, Chicago and D.C., as well as the 405 of LA to let everyone know that when it comes to E*TRADE, there’s more than meets the eye.
Los Angeles, California
New York, New York
Washington, DC
Chicago, Illinois
City Agnostic
Credits
My Role: Art Director (Taylor Whitlock Smith)
Creative Director, Writer: Richard Singer
Creative Director, Art: Zack Menna
Copywriter: Carrie Zettler
Award: Work included in case study for E*TRADE’s 2021 Effie Gold “Sustained Success - Services” win; Financial Communications Society - Portfolio Silver in Out-of-Home: Campaign